The author has now run this site as an absolute dictator for 20 years, first in Oxfam space (2000-12) and since 2012 in Mokoro space. The article covers the origins of the site, the various motivations and the important role of changing technologies. The site is essentially a place to disseminate arguments in favour of pro-poor land reform and against simple solutions to complex issues. After the 2008 global financial crisis it included work on the impact of the global land grab on Africa. The article discusses the contents of the site, which now has just over 1,200 entries, including books, articles, films, videos, blogs, and a few PhDs. The site covers a diverse range of subjects including women’s land rights, the role of paralegals, and the work of national land alliances.